Merz b. Schwanen 1911
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I remember clearly buying my first ever Merz b. Schwanen long-sleeve. It was around 2005!!! (makes me feel old) and at that time a brand new shop called "Son of a Stag" had opened in London. It was beautifully wedged between Rough Trade Records and a Rapha sample sale pop up down in Brick Lane - shopping heaven really. The shirt was a beautifully simple off-white, spun from the finest yarn, sewn magically simple but different and in a special way under the arms for a perfectly comfortable fit and I was in LOVE!! It was not cheap but it was well worth the price and guess what (as with all things good quality) I have it AND wear it till this day. The fabric covered buttons have slightly frayed but it’s still all that I have described above. I have since added many Merz b. Schwanen basics to my wardrobe, some more elaborate than others, all beautifully simple and well made. Often from visits to Manufactum or one-off specials from Gasoline Alley - they have been my go to shops for dipping into their world.
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Merz b. Schwanen started in 1911 and we are not only connected by this founding date (Sagitta is from 1911 too) our principles are very similar, we are also a family run business with a long history and lots of passion, with a strong focus on quality and sustainability. They have been producing their clothing on these amazing loop wheelers still in Germany.
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If you are looking for the perfect basic, look no further, and if you want to find out more they have a new documentary out on Arte, find it all on their lovely website. (You can read about Sagitta there too)
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I am off to do some Christmas shopping (guess where) and you are in for a wonderful treat as we are giving away a Merz b. Schwanen t-shirt with two of our probiotic deodorants. For a chance to win simply enter the giveaway over on our Instagrams. Good luck!!
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